Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The subject is the. These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Uses information from other members of the local unit to develop accurate, accessible, and complete information on an You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Possess and enhance certain qualities and skills that make an effective PIO. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Some examples of evolving media tools are: Web sites can be used alone or in conjunction with traditional media and other evolving media to get your message out. An important part of your role as a PIO is to communicate with your community before something happens. Public Information and Warning . For highly visible or controversial matters, it might be best to have a leader in the organization speak. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Resource Typing Definition for Response . Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. What events nationally and globally are in the news? A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. B. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. The most important point is is an example of a transition phrase or: A. What are people in your community concerned about? Brian Hyer: We had all kinds of questions. A Federal structure designed for large-scale, multijurisdictional incidents B. IS-29.A: Public Information Officer Awareness - FEMA Avoid acronyms. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Wear your uniform or neat, conservative attire if not in uniform. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Students also learn message development and . Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. There are all kinds of emergencies out there that we can prepare for. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. Email. Contact commercial vendors to identify contacts and the process for news releases. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Describe traditional media available for communication. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. The most popular social networking sites have groups, which offer chat boards for members. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. Now that you have some tips for better writing, lets look at how to write a news release. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Final Exam for: IS-29.a: Public Information Officer. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). IS 29.A Public Information Officer Exam Questions | FEMACourses In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Increased information needs can be handled. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Its community preparedness. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. Television is the main source of news for Americans. FEMA IS-29: Public Information Officer Awareness Answers Simplify complex ideas by using short sentences. Identify the purpose of what you are writing and start with the main message. C. Identify all the news media covering the area. Check with them to see if the location selected for a media area will allow them to accomplish this connection. The 8-Step Communication Model includes:A. Assess the current situation B. Click on a program for additional information. The role of the pubic information officer. AZ Department of Health Services Directors Blog. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. When preparing written products, it is important that your message is understood. You can find the complete list of courses in the Spanish language course list. Public Information Officer Jobs and Salary Please note that the is program now requires a fema sid to be used instead of your ssn. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Evaluate the effectiveness of your campaign. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Work within the emergency management system. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Tammy Kikuchi: The response was overwhelming. Recognize various legal aspects associated with emergencies and public information. Managing Public Information for All Hazards Incidents A campaign on hurricane awareness wont get much play in December. A media pool: Note: Media pools can cause disagreements among the media. D. has become ever more complex as the challenge of delivering messages has evolved. They can be timelesslike encouraging children to be active. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. First name. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . Generally, there is no review before modifications are accepted. . Proactivity occurs during A. Develop relationships with other organizations PIOs B. Did the message reach the targeted audience? Manages resources including supplies, personnel, and equipment. D. seek media release approval from the Communication Unit Leader., 24. Social marketing is the use of commercial marketing principles to: A. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Demonstrate that you are in the knowB. (Incorrect), John enjoys boating, swimming, and fishing. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Walter Monsour: So, the message was managed extremely well. PDF NIMS Basic Guidance for Public Information Officers - FEMA Emergency Manager jobs 33,535 open jobs PIOs need to have a thorough understanding of the communities they serve. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Use jargon to communicate with your target audience B. Time will also impact the shelf-life of your campaign. Disclosing information to the public in ways that are easy to find and use. 0 Is there any restriction on the information to be released? It can be taken alone or before Basic Public Information Officer Training (G290). This course should take approximately 7 hours and 25 minutes to complete. The heat on the desert floor isnt just a nuisance, its expensive & lethal. One of the advantages of the Incident Command System (ICS) is: A. Blogs are Web sites that allow you to engage in a conversation with readers. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Is the conduit for information to internal and external stakeholders. Are there warnings or other critical messages to be communicated to the public? (Unit 3), Recall preparation techniques that contribute to a successful media interview. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. A PIOs proactive approach to public information enhances credibility in messaging. You should set a realistic deadline and interim benchmarks, as needed. Use the media area for all media releases and conferences. The widespread use of social media means you and your organization need to include social media in your communication strategy. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. How knowledgeable is the audience on this topic? D. is only useful on television infomercials. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Knowing how to effectively speak to media representatives using both verbal and nonverbal communication. This lesson presents information on how to effectively communicate with the media and the whole community. With passive voice, the subject is thereceiverof the action. As a PIO, your target audiences include . One that is completely out of reach is de-motivating. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Show emotion as appropriate, but dont use big gestures. Refer to the list below. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. B. The word zombie comes from Haitian and New Orleans voodoo origins. Through ancient voodoo and folk-lore traditions, shows like theWalking Deadwere born. Chris Mrela wrote a dynamite report on this a couple of years ago. endstream endobj 1929 0 obj <. More than 70% of the illnesses, hospitalizations and deaths are guys. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! for the incident. Admissions Fax: (301) 447-1658, Independent Study Program This includes: More information on learning about the whole community is presented in Lesson 4. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Contact local, tribal, territorial, and State press associations to obtain media lists. 16825 S. Seton Ave., Emmitsburg, MD 21727 They can be seasonallike hurricane preparedness week. 18. (What will motivate them?). Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. It is important to build relationships with your media contacts. Determine information to be communicated to the public. All goals should have a target date for completion. 0. This course can provide a basic understanding of the PIO function for those new to the position. These sites make it easy to establish networks of contacts. endstream endobj startxref Access to you and the newsmakers or persons in charge. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. Switchboard: (301) 447-1000 T;)D2Dt `NY"`~XH@P ` Video sharing sites to expand or market a story, and. The press saw it. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Your media list should be current, complete, and tailored to your organization. Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. As with ICS, the JIS is as simple or complex as the needs of the situation. Identify how messages should be conveyed. This feature can facilitate abuse of the system. C. is presented as a bad example of public information management. Describe the role and function of the PIO. PIOs need to have a complete understanding of the community's demographics in order to: A. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. A good overview of ICS is provided in the independent study . Include email addresses and Internet sites for the media contact. Be accessible and return calls and emails promptly. Sound bite B. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. All of the above, 23. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Admissions Fax: (301) 447-1658, Independent Study Program It will keep you focused and is the foundation for evaluating your campaigns success. (Passive). 3. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Responds to the media while respecting restrictions on the release of sensitive information. An important part of the PIOs relationship with the media is knowing what they want. Emergency Management Institute Create clear and easily understood messages. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Serves in an ICS role 2. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Providing information and access to newsmakers. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. B. is not bound by public record laws. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Quantify results when evaluating public information efforts. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Prepare a Go Kit filled with your tools, contact information, and other vital documents. Demonstrating an understanding of media needs and operations. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Speak to several members of the media at one time, especially during an incident. These people are your target audience. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. Coordinate access to policymakers and others (e.g., first responders and disaster survivors).
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